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Learning Path

Analytics Foundation

Build the reporting habits and dashboard literacy needed to make better performance decisions.

Follow the sequence from fundamentals to advanced execution.

Foundation
Metrics That Matter for Paid Growth
BeginnerFeatured
skillshop.exceedlms.comFree

Metrics That Matter for Paid Growth

2 hoursFree

Build a clean measurement stack around CTR, CPA, ROAS, MER, and blended payback.

Know which numbers drive decisions
Stop over-optimizing vanity metrics
skillshop.exceedlms.comStart Learning
Acceleration
Dashboard Setup Basics
Beginner
analytics.google.comFree

Dashboard Setup Basics

2.5 hoursFree

Create one source of truth for channel, creative, and funnel performance using AI-assisted reporting.

Connect multiple channels to one dashboard
Highlight anomalies before they become losses
analytics.google.comStart Learning
Scale
CPA and ROAS Reading Room
Beginner
udemy.comPaid

CPA and ROAS Reading Room

3 hoursPaid

Use AI copilots to explain performance swings and surface the next tests worth running.

Turn raw reports into action lists
Identify creative fatigue before ROAS collapses
udemy.comStart Learning